Google also won’t immediately block ads on sites as soon as they stop meeting the standards set by the coalition, and the publishers will get notified through its Ad Experience Report once the experience of their sites starts declining. The company is instead going to block ads on sites that go against the guideline set by the Coalition for Better Ads, as shown below: Google makes a lot of money outs of ads through AdSense, so packing a feature on its browser that blocks every ad on the web is clearly not a good idea. “Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days,” the company said.Ĭhrome’s ad-blocker isn’t like your run-of-the-mill ad-blocker, though. Google was rumoured to be adding a built-in ad-blocker to its Chrome browser since the start of the year, and we finally know when the ad-blocker will be available to all users.įollowing the official, public launch of the Better Ads Experience Program by the Coalition for Better Ads, Google today announced (via VentureBeat) that the company plans on bringing its built-in ad-blocker to Chrome on February 15.
#Google chrome ad blocker february 15 for windows 10#
In fact, Google claims that since it announced this feature, “42% of sites which were failing the Better Ads Standards have resolved their issues and are now passing.Now that Google has pulled its terrible Chrome Installer for Windows 10 devices from the Microsoft Store, we can get back to talking about things that actually make sense. A Chrome ad blocker has real potential to make your time spent surfing the net more satisfying. One thing everyone online can agree on is that ads have become too obtrusive (and to say everyone on the internet could agree is really saying something). If you spend any time online at all, you already know that internet ads have gotten incredibly frustrating - they spit out sound without warning, they’re sometimes impossible to get rid of, and they cover content you’re trying to read, which can often turn you off completely. This is great news for you, someone who goes online for fun. It has created a list of what advertisers should avoid when creating web ads, and Google is able to strictly enforce that list with their new ad blocker. The Coalition for Better Ads an industry group that performs research on popular forms of web advertising. Google’s ad blocker is going to be filtering out ads that don’t meet a set of criteria that has been determined by the Coalition for Better Ads. This content is not available due to your privacy preferences. Then, once they determine that a site hosts these annoying ads, they will block every single ad on that site. Google’s will first block the worst, most annoying ads.
So how will it work? For starters, it won’t be the same as AdBlock, which blocks nearly every ad. Although the feature has been in the works for a year, small parts have been rolling out for a while, like the ability to mute autoplay videos with sound.
In April, Google announced that they were working on Google Chrome ad blocking, which will be on by default if you’re using the Chrome browser. It started gaining traction with things like AdBlock, an app and extension that does exactly what it sounds like: blocks almost all ads from websites. Welcome, Google Chrome ad blocking!Īd blocking is nothing new. Starting Thursday, the Chrome browser will automatically block and filter out ads that don’t meet certain standards. After a year of work, Google is finally releasing their new built-in ad blocker tomorrow, February 15th. If you use Google Chrome as your default browser, the time you spend online is about to change.
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